http://www.youtube.com/watch?v=KeC3kPU-ZoA&feature=related
The commercial I chose to watch was last years Super Bowl commercial for Gatorade. Gatorade spends a minute and half and millions of dollars just to show national television a bunch of over-payed athletes drinking their product.Why did they do that?
The money they make selling their "sugar-water" is unbelievable, Every kid or athlete watching the Superbowl is going to watch that commercial and see people who have reached the pinnacle of football success drinking Gatorade. Subliminally people are going to associate performance with drinking Gatorade.Its hilarious to see people who are not even performing an excessive task drinking a sports performance drink like Gatorade. For example, the crossing guard up the street who is getting payed to stand and wave at people was drinking Gatorade the other day. I can promise that his body wasn't craving electrolytes or even really needed them, he was just thirsty and years of advertisents by Gatorade have told them to drink the drink of champions. This ad is genius in the way it applies to everyone, everyone likes to win no matter what it is they want to win. Even though for the most part this advertisement is being presented to athletes by athletes at the top of their game its inspiring; everyone is inspired by winning. In a country built by winners and overachievers Gatorade is an easy sell, if you work hard hard work will provide you success.
The executives in charge of producing this commercial nailed it, every athlete watching it especially during the Super Bowl was inspired to work hard and drink Gatorade. They used a perfect balance of top NFL athletes and heart-pounding music to create a commercial that is aesthetically and musically pleasing to the viewer. Gatorade nailed it and now i want to run up to Cumberland Farms grab a bottle and finish everything I need to get done today.
Sorry I missed this earlier! Your writing here is fluent, but you are writing in generalities about Gatorade ads rather than specifically about this one. It's hard with a video clip, but I'd like a much fuller description of the ad itself and an analysis of who it seems to target.
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